The Challenge:

Good Play Guide needed senior-level marketing leadership without the cost of hiring a full-time Head of Marketing. They wanted:

• A strategic marketing expert to lead the function on a retained basis.

• Support for the CEO in shaping overall marketing direction.

• An experienced professional to manage and oversee all client campaigns. 

 

The Strategy:

• Took on the Head of Marketing role to provide expert-level leadership without the cost of an in-house hire.

• Developed and executed comprehensive marketing campaigns for clients.

• Led the planning and delivery of Christmas campaigns, ensuring year-on-year growth.

• Strengthened client relationships by directly liaising with brands to develop impactful campaigns.

 

The Results:

• Christmas campaign bookings increased by 50% in 2024 vs. 2023.

• Delivered profitable, high-performing campaigns.

• Demonstrated the ability to work both ‘agency side’ and ‘client/brand side’ seamlessly.​

 

Need expert marketing leadership without hiring full-time? Let’s Talk