Most of the marketing I see isn't wrong. It's unconnected. Posts go out, emails get sent, money gets spent, and nobody can say which of it brought in a client.
I help SME founders fix that: work out what the marketing is for, say what you do in one clear line, and run a plan your team can keep up. Strategy first, then the doing, and I stay hands-on for both
If you want a plan rather than more activity, start with the two questions below.
Ways to work together
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Who you'd be working with
I'm Nikki. I've run marketing for toy brands, leisure businesses, consumer brands and specialist firms for 25 years, most of it as the senior person in the room. Today I'm the marketing lead for Silverstein Locations, content strategist for Waterscapes and Geomagworld, and I've launched brands from nothing on small budgets.
I sit between a freelancer and an agency. More strategy than the first, more personal than the second, and I stay hands-on with the messaging, the content and the systems rather than handing over a document and leaving.
